Paper 2
Sake Selection Support Application for Countryside TourismAuthors: Teruyuki IIJIMA, Takahiro KAWAMURA, Yuichi SEI, Yasuyuki TAHARA, and Akihiko OHSUGA |
AbstractFor the upcoming Tokyo Olympic Paralympic Games in 2020, the number of foreign tourists coming to Japan is expected to rise. How- ever, there has been a problem with tourists becoming less likely to visit places outside of the urban areas. In order to solve this issue, a commit- ment has been made by the government to use “Sake Brewery Tour” to draw tourists to less populated areas. The purpose of this study is to find a way to encourage foreign interest to sake and sake brewers, and participant in “Sake Brewery Tours”.We developed an application for the foreign tourists who are not much interested in sake. The approach of the study involved the presentation of sake selection in connection with wines, which have surprising similarities to the sakes, and encourage the tourists access sake brewer sites. 20 test users used the application, and the average screen residence time was 55 (sec) including the sake brewer sites, which was longer than the application for comparison, which shows the sake information alone. Therefore, we confirmed that the users come to have an interest in sake and sake brewers by showing the surprising connections with wine. |