Paper 8
Exploring Trust, Security and Privacy in Digital BusinessAuthors: Simone Fischer-Hübner, Steven Furnell, and Costas Lambrinoudakis |
AbstractSecurity and privacy are widely held to be fundamental requirements for establishing trust in digital business. This paper examines the relationship between the factors, and the different strategies that may be needed in order to provide an adequate foundation for users’ trust. The discussion begins by recognising that users often lack confidence that sufficient security and privacy safeguards can be delivered from a technology perspective, and therefore require more than a simple assurance that they are protected. One contribution in this respect is the provision of a Trust Evaluation Function, which supports the user in reaching more informed decisions about the safeguards provided in different contexts. Even then, however, some users will not be satisfied with technology- based assurances, and the paper consequently considers the extent to which risk mitigation can be offered via routes, such as insurance. The discussion concludes by highlighting a series of further open issues that also require attention in order for trust to be more firmly and widely established. Keywords: Trust, Security, Privacy, Digital Business. |
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