Due to the limited number of registration, the tutorial is cancelled!!
User Experience Laddering Unveiling How Games are a Means to an End
Vero Vanden Abeele, GROUP T- Leuven Engineering College, Belgium
Bieke Zaman, Centre for User Experience Research; Future Health Department, Belgium
The interest in user experience (UX) theories and methods has increased significantly over the last years. The aim of this course is to provide an in-depth understanding of one particular UX theory, Means-End Chain (MEC), and its associated method, Laddering. The key ideas, concepts and principles behind the MEC theory are introduced to build up a lingua franca that can be used among designers and researchers in the description of user experience interactions, and more particularly game experience interactions. To increase the potential and feasibility of Laddering for game and user experience research, User Experience Laddering is presented. We demonstrate, via examples and via a concrete step-by-step plan, how User Experience Laddering fits within a user-centred game design process and how it can become a valuable and feasible tool in the method toolbox of game researchers and designers.
This tutorial is intended for anyone who is active in the field of games and/or user experience research and who has aimed to design game attributes that connect to the values of players.
Take away’s from the tutorial
Introduction to Means-End Theory and Ladddering
Introduction to User eXperience Laddering
Different steps of UX Laddering method
Preparation and execution of the Interviews
Qualitative data analysis
Quantitative data analysis
Available software tools for Laddering
Potential for game and user researchers